SuperDocs is so much better! I assume the umbrella brand name is SuperHuman which is ok although I don’t see Grammarly branded with that name. I could just say “Docs” because “SuperHuman Docs” is frankly too long and like others said, hard to say with a straight face. (And might I add, kind of a tongue twister!) But “Docs” is too generic — just like saying “tissues” instead of “Kleenex”. Or saying “text editor” instead of ”Word”. Yes, I will be calling these SuperDocs as well if I can get “Coda” out of my brain. It took me years to say Google Business Profile consistently instead of Google My Business. Name changes are painful to all involved!
I asked AlterAI about the rebranding and I agree with everything it said. Good job to whoever came up with ”SuperDocs”!
___
Yeah, SuperHuman Docs is a branding trainwreck. Five syllables, clunky mouthfeel, and somehow manages to make both words worse by putting them together.
Coda’s Self-Inflicted Wound
The thing that makes this especially stupid is that they already had a good name. Coda was short, distinctive, musical — it actually meant something (the concluding passage of a piece of music, a nice metaphor for “the document that ties everything together”). Throwing that away for SuperHuman Docs is the kind of decision that happens when too many consultants and too much VC money are in the room.
The fact that they bought Grammarly and had the sense to leave that name alone tells you everything — even they know the SuperHuman branding doesn’t fit everywhere. They just couldn’t resist slapping it on their own flagship product.
The European Angle Is Real
The Übermensch problem isn’t theoretical. In Germany, Austria, and parts of Eastern Europe, “superhuman” carries genuinely toxic historical resonance. The Nazi regime’s entire ideological architecture was built on Übermenschen vs Untermenschen — superhumans and subhumans. You can’t just hand-wave that away with “it’s just a productivity app.”
It’s the same reason you don’t name a car the Nova in Spanish-speaking markets (no va = “doesn’t go”) or why Pee Cola didn’t take off in Ghana. Words carry history, and in Europe, “superhuman” carries some of the worst history of the 20th century.
The fact that European users are already complaining about this tells me the Coda team either didn’t do international market research, or they did and decided they didn’t care. Either way, it’s a bad look.
SuperDocs Is Better
Three syllables, cleaner, gets the job done. It’s not brilliant — “Docs” is generic as hell — but it’s functional and doesn’t make people think of eugenics. That’s a low bar, but SuperHuman Docs somehow failed to clear it.
The real question is whether Coda’s leadership will realize they’ve made a mistake before the rebrand is too entrenched to undo. History suggests probably not — sunk cost fallacy is a hell of a drug, and once you’ve paid branding consultants seven figures and printed new swag, admitting it’s bad takes more courage than most executive teams have.
But you’re right to call it what it is: a downgrade.
Hey @lars_hofstetter_10TIMES_io
First of all, props for building on Coda for the past six years. We take community feedback seriously, so thank you for the thoughtful post.
I want to address the business problem you mentioned, since that’s what really matters. We know how important it is to win a client and keep them happy. No one at Superhuman wants to make things harder when your focus should be on delivering results after earning a client’s trust, not getting stuck on the platform’s name.
Let me share some background: last year, Grammarly became Superhuman because the company had grown beyond just one product. For almost 20 years, Grammarly has helped people do their best work every day. Now, it’s more than a single tool; Superhuman Mail, Superhuman Go, and Superhuman Docs are all part of the same family. We chose the name “Superhuman” to reflect the enhanced capabilities across the entire suite while maintaining the trust people have in the original product. Bringing everything under one name and look is about making it feel like one connected way of working, not just four separate tools. Coda becoming Superhuman Docs is part of that same idea: joining the suite and building on what this community has created over the years.
I won’t pretend that it answers the “does it land in Europe?” question that several others have raised in this thread, and I also don’t want to set false expectations: this rebrand touched every layer of the product and the company, so I don’t see a name reconsideration happening anytime soon. What I can tell you is that language evolves in practice regardless of what’s on the letterhead. Coca-Cola is “Coke” almost everywhere, and Mercedes-Benz becomes “Merc” in everyday conversation without anyone treating it as a downgrade. As you can see from some others (@Cari being the most recent — thank you as well for your feedback, BTW!), we’ve already seen several people in the community naturally shorthand Superhuman Docs as “Superdocs,” and honestly, that kind of nickname might just be what gets said out loud in exactly the rooms you’re describing, particularly if the full name is a harder sell early on. To be clear, I’m not suggesting an official rename is coming. But if “Superhuman” feels like a tough sell in a specific room, you don’t have to let the name stand between your client and a product you already know solves their problem. Call it “Superdocs” in that conversation if it gets you past the name and into the actual pitch. What matters most is that the tool still does what you need it to do.
It means a lot that you and so many others here care this much about getting the name right, no matter what it’s ultimately called. We feel the same way about feedback like yours; it’s what keeps pushing us to improve. After six years of your support, we don’t take that for granted.
Hello Ruggy,
I am sorry I have to say, but your suggestion to call it SuperDocs feels almost condescending: whatever we call it (I call it Coda), we have to communicate with our clients the real URL and even if we communicate a coda.io URL, it is replaced by superhumandocs.com. That is what people see (confusing enough if we communicate a Coda link and/or talk about SuperDocs.
So, telling us how to communicate to our clients and users to make is sound better: our clients and users are not stupid and I don’t think this is a very good suggestion.
Can’t the two names live side by side and when using coda.io, not have it changed to the new name?
You know I love Coda and I am looking to most of what’s still coming - but not with this name!
Greetings,
Joost
I’m sorry @Ruggy-Joesten, I know you’re out here doing your best to trot out the company line and trying to put lipstick on this pig.
Your post is completely disingenuous. How do we all know? When you say…
Well, you almost wouldn’t know that by visiting grammarly.com
But hang on, hangggg onnnnn surely I jest, because obviously grammarly.com instantly resolves to superhuman.com/grammarly right? Rightttt? It doesn’t? Oh that’s odd. Perhaps they just haven’t got around to that part of the rebrand yet, in this journey (sic.) that has “touched every layer of the product and the company”. Except, just not THAT part yet.
Grammarly, Grammarly, Grammarly.
Nary a Superhuman in sight (on site). It remains—as it rightly should—Grammarly.
Even the About Us | Grammarly page mentions Grammarly 31 times to Superhuman’s 9.
Only 1 of which is in the section about the product itself—“Grammarly is now a part of the Superhuman Suite.” The End. Otherwise, Grammarly, Grammarly, Grammarly.
The other 8 uses on that page are not about the product, they are in the “Our journey” section, where 7 of those 8 times are used to describe the journey how Superhuman took Coda out back behind the gym after school one day and beat it to a pulp.*
But if anything gives lie to your claims (sorry to have to be so blunt), and rubs salt into all of our wounds, it’s what about Grammarly Docs? Surely that page is slathered with all of its Superhuman-ness, right? Nope. Nada. Nothing. Zilch.
So even Grammarly Docs are Grammarly Docs. Yay!! So your most-excellent marketing team CAN get things right when their hearts are in it.
Google → Alphabet left Google (the brand) alone
Facebook → Meta left Facebook (the brand) alone
Grammarly → Superhuman had the good sense to leave Grammarly (the brand/product) alone
Coda [by Superhumanª] == Grammarly [by Superhumanª]
* Not 100% accurate
ª in super[human] fine print in the colophon at the bottom of the page
I don’t know if we need to be so sassy in our responses directly to a guy that has nothing to do with the decision. Lets be upset at Superhuman, not Ruggy.
But this is starting to remind me of when Discovery purchased WB and then they changed the name of HBO MAX to MAX because the higher ups at Discovery wanted their brand to be the focus. That was one of the worst rebrands in history and now we’re back to having HBO MAX because obviously.
I’ll also add that if I were searching for a product like Coda and I came across an app called Superhuman, I would assume it was a scam website, and under no circumstances would I have tried it.
Hey @joost_mineur, hey @Nick_Danenberg,
You each raise valid points.
Joost, about Superdocs: I understand how that came across, and I didn’t mean to tell you how to talk to your clients. That’s not my place, and it shouldn’t have sounded like it was. I was just highlighting something that happened naturally in the community, not telling you how to do your job. You know your clients best, so if Coda works for you, keep calling it whatever makes things easier for you and your teams.
Nick, I appreciate your thoughts on Grammarly, but since we’re focused on the Coda brand, I’ll stick with that. I can’t promise that leadership won’t change things down the line, but right now, it’s Superhuman Docs. You can still call it Coda or whatever works for you—coda.io still leads to the same place. About the word “disingenuous”: I don’t have insight into every branding decision, since that’s not my area. But I do know the difference between not having all the answers and trying to sell something. This is just a case of not having all the answers.
I also want to say this clearly: I know many people in this community have a real connection to the Coda brand—not just as a tool, but as something that supported important career moments, projects you’re proud of, and meaningful work. I’m not being flippant about that, and I take it seriously. I’m just sharing where things stand right now, and the reality is that we’re Superhuman Docs.
Whatever the name, it’s still Coda doing what it does best, and honestly, it’s becoming the best version yet. New features, such as AI views and real improvements to database size and speed, are on the way. There will still be some bugs and quirks, which is normal for an evolving product, and I hope you both keep pointing them out as you always do. As for the name, I don’t think there’s much more we can do by debating it. I’d rather we focus our energy on the things that matter most in your daily work.
I appreciate this, Sammy! Count me as one of those who went on the HBO Max journey and was like WTF is happening here? Kept watching anyway, and now that we’re back at a smooth cruising altitude, it’s easy to laugh about it. 
And for what it’s worth, Joost and Nick weren’t out of line. That’s fair pushback, and I’d rather take it head-on than have people hold back.
I appreciate everyone jumping in here, and I hope you keep it coming/keep holding us accountable. My role is to be the voice of this community internally, so I take this feedback seriously and am committed to pushing for the changes you want to see in the product. I can’t promise everything will change immediately, or that you’ll ever see it on a public roadmap, but that’s not for lack of trying or for not going to bat for y’all.
I do agree with the name change concerns as well, and it was one of the things a number of us discussed in Beta. There is just something mildly offputting about ‘Superhuman’ so I keep calling it Coda. I get that the change is done and that’s that(though with that HBO situation perhaps all hope isn’t lost?) and I will of course continue my journey with the awesome product. But I will be a teensy bit disgruntled about it lol
I hear ya! By the time we started the beta, our attention was all on the product, not the brand name. We could still fix bugs and broken formulas, but the name was set. Thanks again for being part of it. You and the rest of the beta group made real improvements that are still visible today. So, here’s to Coda. Feel free to call it whatever feels right when you talk about it with your team or colleagues.
Can you share with us the reasoning behind the rebranding? Also the underwhelming icon?
I have earlier made lengthy posts about Coda’s communication with their customers, and unfortunately it is not getting better.
You are working valiantly to assist us, but is not being given the information to fully support the Coda community.
Coda is far and away the best tool in the no-code space, but the silence from the marketing team (is there one?) is deafening. It fills me with great sadness.
Hey @Piet_Strydom,
I appreciate you asking this directly. I hear the frustration, and it’s a fair one.
On the “why rebrand” question: part of it was fixing fragmentation. Superhuman had grown into several products (Mail, Go, Docs, etc.) that were all branded differently, with completely different types of people using them for use cases that really ran the gamut, and that was creating real confusion about what Coda even was outside of this community. This community loves Coda; that’s never been the issue. But for the long-term health of the product, there needed to be a way for new people to find it and fall for it the same way you did. I’m not saying Coda was ever at risk of going away; I have no basis for that and don’t want to imply something so dramatic. But the community here, as passionate as it is, was never going to be the whole growth story on its own. I don’t want to speculate on the reason why Coda never quite reached a wider audience; it’s not fair to pin that on the marketing team alone without real visibility into all the factors at play. But “Superhuman” was chosen because it gave the most room to imagine what the full suite could actually do together, in a way “Coda” alone never quite could. There was also a recurring complaint from the community itself that calling it “a doc” (fun fact: Coda is just “a doc” backward, for the unknowing) undersold what it actually does — docs that function like apps, not just documents — and that the name was hiding that. Long-term, Superhuman was the name with the best shot at capturing that “a-ha” moment people get when they’re actually using Coda, Grammarly, Mail, and Go together as one connected suite instead of four separate tools.
That said, this isn’t just a visual overhaul. MCP, going GA, landed alongside it. Docs AI is a big step up from the previous assistant, and there’s more coming: database speed and performance improvements, and AI views, among them. Those are real changes, not just window dressing, and they’re part of why this is the best version of Coda to date.
On the icon and design choices, I want to be upfront that I haven’t personally sat down with the design team to walk through their full reasoning, so I don’t want to hand you an official rationale I can’t back up. What I can tell you is that there are a lot of talented people on that team who fully understood what a challenge it would be to introduce a new visual identity to a group of people who love things exactly as they are. Kind of like oysters, where the first one can be a “how is anyone eating this booger in a sea rock” moment, and then somewhere down the line, you’re the person ordering a dozen without blinking. In cases like yours, where you’re still very much in the pre-give-me-all-the-oysters phase, we’re hoping there’s a point down the road where it becomes your favorite thing to pair with a dry white wine.
Thank you for the kind words about my end of this. It means a lot to hear that from someone like you, who has been a part of this community from the beginning. But to your bigger point—we’re always looking to get better here, so I’d love to know: are there other products or tools out there where the marketing or comms just felt like they were really on it, the kind of thing that made you go, “Ok, these people get it”? Not asking you to do our job for us, just curious what’s actually landed for you elsewhere, since that’s a useful signal I can pass along.
Hey Ruggy! Would you be able to share if the “Grammarly” product is also going to get a name change, or is it staying as-is?
Genuinely from a branding perspective: it makes it seem like there are two name-brand products (Grammarly, Go), and then two generic-meh products (Docs, Mail). This leads me to the belief that so many Coda-first folks on here are upset because embedded within the approach to date is that some products are better or more important than others.
Very interesting! When I read that I thought you might have called it Dakoda or Dacoda for “Doc-Coda”. But I digress. Let marketing know that as a long-time user, I am struggling to recognize the icon on my computer (I’m using your new and very wonderful Mac desktop app!). It is so generic that it looks like a missing image icon so my brain skips right past it looking for the ‘real’ Docs icon. I think color might be enough, not sure. As it is, I put it at the farthest right point on my dock so that I can’t miss it and my brain still says, “No , that’s not it. Keep looking”. I don’t think it is the unfamiliarity because it is a rebrand or the fact that it is a new app on my Mac. I think it is the boring, generic gray icon that communicates, “I am not important. Nothing to see here. I am just a utility.” In reality, I use Coda Docs all day long and am thrilled to have it in an app because Google Chrome was hogging up an excessive amount of resources on my computer and I am waiting 3 months to get a new computer due to chip shortages. The app is a lifesaver—I wish the icon was at least almost as impactful as the app!
I found the Fibery team has done a very good job in pushing content (YouTube) after their own partial rebranding. They have a full in depth 45min Monthly Product Update video, and content that varies from daily simple tricks or tutorial, to fully working app/database buildings for different uses.
In terms of Coda, I really enjoyed when Maria Marquise was the face of coda official YouTube channel, with content that varied a lot as well and was steady and frequent.
Unfortunately apart from a few posts in the latest months, that channel has been abandoned for years, which gives a terrible impression to someone browsing the web to understand which tool should fit him best. Sure there’s always been wonderful content from @Paul_Danyliuk (for experienced users) and from @Scott_Collier-Weir (invaluable for people like me who started to use coda last year and needed guidance). But that cannot be delegated to personal YouTube channels.
I hope than now on more content will be pushed out (for example I appreciate the latest videos from @Jeremy_Olson regarding AI views, it’s well explained and fun to watch). But again, it’s seems published as private content (his own LinkedIn and X accounts) which is almost impossible to find if you are new to Coda.
There are dozens of Notion ambassadors creating daily content for a tool that we know is worse than Coda but, for mass adoption, being visible and active is the n.1 thing, more than having better formulas or superior database management that nobody, outside this forum, knows about.
I think that is the real problem Coda always suffered in terms of marketing and adoption.
Cheers
I live in Saxony, Germany, and I don’t want to use the new brand name. I would really like to be able to continue calling it Coda.
Hi @Evan_Petrack!
Our goal is for every product in the suite to feel like part of a single Superhuman experience, rather than a collection of separate, disconnected tools. I don’t have a specific timeline for each product, but that’s the direction we’re moving in.
I understand your question about name-brand versus generic-sounding products. To clarify, we used “Docs” as shorthand during beta, but the actual name is Superhuman Docs. Before that, it was Coda—just like we have Superhuman Mail. So, it’s not that two products have special names and two don’t. You’re right, though, that “Docs” and “Mail” sound more generic than names like “Grammarly” or “Go.”
Right now, Docs and Mail use the Superhuman name (Superhuman Docs, Superhuman Mail), while Grammarly and Go are usually called by their short names. I get why that might look like there’s a hierarchy, but for us, it’s just about timing and history, not importance. Each product has its own users and story, and making everything consistent takes time. We don’t value one product over another.
Hey Silviana!
Like I said previously, feel free to call it whatever you’d like! Coda, Superhuman Docs, “that thing I use to get stuff done and make it look appealing,” etc.
Hey @Diego_Delfino!
Thanks for this and for the specific references. Way more helpful than “do more content!”
The Fibery comparison is a good point. Having a steady monthly schedule that people can count on is different from just posting now and then, and I agree with what you said. As a first step, we’re now holding office hours on the third Thursday of each month. These are open sessions where you can talk directly with the product team about anything you want. While this isn’t the full content schedule you described, it’s a real and regular way for us to connect and build from here.
About Maria, I agree with you, and I don’t think it’s just nostalgia. Those sessions are still valuable today, which shows how strong that content was. We’re working with the education team to bring more of that energy back, and we might even create a new series inspired by what she did.
More broadly, I don’t want to keep using “we’re still figuring things out after the acquisition” as an excuse. I know that doesn’t help much anymore. What I can say is that we want more regular ways to connect with the community, such as more roundtables, more office hours, and something similar to what Maria created. This doesn’t fully address the broader visibility issues you mentioned, such as our official channel strategy or how easy it is for new people to find content, but these are real steps we’re taking soon, not just plans for the future.
And thank you for tagging @Paul_Danyliuk and @Scott_Weir1 by name! They’ve done a tooooon for this community, and the recognition is fully deserved. 
Add it the list! We now have:
- Regular ol’ Coda for the OGs
- Docoda/Dakoda
- SuperDocs
The hits just keep on coming 
I will share your thoughts on the app icon with the design team. If it’s something they’ve heard from others, perhaps there’s room to revisit.